What is cold pressed? And why does it taste so good?
As most of our clients know, Ginger Juice is the first cold pressed juice company in Richmond. We know the juice is served cold but what exactly does cold pressed mean?
Cold pressed is raw. This technique ensures there are over 2.5 pounds of produce in each and every 16 oz bottle. Most of us don't get our daily allotment of fruits and veggies so this is a great way to get them in!
Here's a brief overview of why cold pressed is different from a centrifugal juicing process (most at-home juicers are centrifugal).
1- There is no bade to chop or heat the produce when it's juiced.
With a cold pressed juicer, the blade is actually a grinder. The grinder mashes the produce into a baby food like consistency. Never chopping or heating the produce.
2- Cold pressed is always a 2 step process.
The first step is grinding the produce. The second step is pressing the mash into juice. The press for our juicer applies 10 tons of hydraulic pressure to the mash to extract every ounce of juice from the mash.
3- The slow press doesn't kick start the oxidization process.
Because the hydraulic press process takes 3 minutes to press the mash, this prevents a rush of air entering the process, thus preserving the nutrients and not allowing oxidation of the produce.
Just like we learned when we were growing-up, raw fruits and veggies are better for our bodies than cooked.